Clik here to view.
Dear Danielle: How Do I Get Over Blogging Writer’s Block
Dear Danielle: There are so many things to consider in starting or re-starting a business, as I’m sure you know. At this point, there are so many different marketing avenues to promote our business and...
View Article5 Simple Steps to an Effective Author’s Bio
Ever wonder how to write up a little bio for your “about the author” box? It’s really easy. Here are my 5 simple steps: 1. State who you are and how you help clients. In one sentence, make it clear...
View ArticleClik here to view.
Dear Danielle: I or We?
Dear Danielle: I have been struggling with “me/I” versus “us/we” when wording my website. The reason I am asking is because I will have my daughter helping on occasion. Do you think that the “we”...
View ArticleClik here to view.
Are You Being Phoney-Baloney?
It’s not necessary to be a phoney-baloney in your marketing to get clients. If you’re a solo, don’t pretend you’re a bigger company. When it comes down to it, that’s just plain dishonest, a lie. Is...
View ArticleClik here to view.
Are Professional Headshots Necessary?
A colleague asked this in our ACA LinkedIn Discussion Group the other day. I thought it was a great question that would make for a perfect blog post! So here’s my advice: IF you have the ability and...
View ArticleClik here to view.
Picking an Email Name: Personal vs. Generic
I saw that someone asked about picking an email name, and I thought it was a great question. Here’s my advice: When choosing between your name (e.g. firstname@yourdomain.com or...
View ArticleClik here to view.
Get a Free Gravatar to Improve Your Networking and Personal Brand Recognition
Do you have a Gravatar yet? If not, I highly encourage you to get one right now. What is Gravatar? Gravatar (which stands for Globally Recognized Avatar) is a play on the word “avatar” which is a...
View ArticleClik here to view.
Competitive Advantage Isn’t About the Competition
You all are smart enough to understand that “competitive advantage” has nothing to do with your colleagues, right? “Competitive advantage” is about emphasizing those unique traits, attributes,...
View ArticleClik here to view.
There Is No Secret to Marketing
There is nothing magical about marketing. There’s no closely guarded secret still waiting to be revealed to you. There are no heavenly curtains to part and rain clients down upon you — if only you...
View ArticleClik here to view.
How to Get Clients
Getting clients is a process, not an event. You aren’t going to get them by selling your service like you were hawking a Shamwow. Drop the tiresome, disingenuous, robotic “elevator speeches” as well....
View Article
